Spotify is the world’s most popular music streaming service, with over 100 million paying subscribers and over 217 million monthly users.
- Spotify’s paying users get access to certain functionality that free users do not. One such feature was the ability to stream Spotify music on Amazon’s Alexa-powered Echo devices, Sonos speakers, and Bose speakers.
- That changed on Wednesday, as Spotify announced support for free users across a variety of devices.
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Spotify has over 100 million people paying monthly for its music streaming service. The reason is simple: Ads.
Paying a monthly subscription fee to Spotify means accessing a massive library of on-demand music without having to encounter any advertising. It also infers other benefits: Saving music for offline listening, for instance, and the ability to stream through Spotify on a variety of home speakers including Amazon’s ubiquitous echo devices.
As of Wednesday, though, Spotify is finally offering free users a feature that paid users have had for years: The ability to stream music through Amazon’s Alexa-powered Echo devices, in addition to Sonos and Bose speakers.
Just like Spotify’s free version for smartphones and elsewhere, the free version on the newly-supported devices is expected to run ads.
In its announcement blog post , Spotify specifically names Amazon’s Echo and Fire TV devices, Sonos’ various home speakers, and Bose’s “smart speakers and soundbars” as getting support for free Spotify users.
It’s a small change that impacts a massive number of Spotify users though the company boasts over 100 million paying subscribers, it has over 248 million monthly users . For now, however, it sounds like support for the devices is limited to Australia, New Zealand, and the US.
- Amazon now lets you listen to music for free on smartphones and TV, as well as online. Spotify investors are already nervous.
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