How to start T-shirt Business in Nigeria
Have you have ever thought about creating your own clothing Brand? If yes, then using t-shirts is a way to make your brand popular and profitable. This is because t-shirts are popular, cheap to source, have universal appeal, and relatively simple to customize.
Furthermore, the t-shirt market is very competitive here in Nigeria and all around the world. Therefore, to succeed and stand out from the crowd, you have to think really deeply and outside the box about your designs and choose a niche.
Keys to success in a starting T-shirt Business in Nigeria
- Think about eye-catching and creative designs.
- Build an online eCommerce store.
- Source for high-quality T-shirt products
- Build a short brand image.
- Have a social media page for Facebook, Instagram, and Twitter. Get more followers and promote your brand.
- Source for high-quality t-shirts products for design.
Opportunities Inherent in starting a T-shirt Business in Nigeria
- A new avenue to create wealth.
- Creation of Jobs.
- A possible partnership with other well-known clothing Brand.
How to start T-shirt Business in Nigeria
Here are eight steps you need to follow to start up your own T-shirt business in Nigeria
Define your Niche: Especially if you’re just starting, choosing a small and profitable niche will be best for a start. Thereafter, you can expand to meet other market needs.
Create your Designs: Think deeply and sketch your own designs. This is what really makes you stand out from the crowd. If you don’t know how to sketch your designs or bring them to live, you can visit local designers in your area to help you out.
Validate your Designs: After the designs have been done, try to get feedback from people. You can post these designs on your social media profiles or forums to get feedback from people. Watermark these designs to avoid theft.
Source for your products: Products can be gotten from Aba, yaba in Lagos or even online on Alibaba, Aliexpress etc. Where ever it is, make sure they are of good quality.
Print your designs: Printing your designs is really easy. You can do them yourself or hire an expert to do it for you.
There are three most common T-shirt printing options for their quality and process
- Screen printing: This is a great option for designs that are darker or have a high level of vibrancy. Screen printing is great for bulk printing of five or fewer colors due to its labor-intensive set-up.
- Heat transfer: Here, an image is placed on a heat transfer paper. it is then cut from the paper, and placed on a t-shirt. Heated to high temperatures, the heat transfer paper melts into the fibers of the clothing making it part of the shirt. It can produce color images onto t-shirts relatively easily and quickly.
- Direct to Garment: Here, ink is applied directly onto a t-shirt through an inkjet printer using specialist water-based ink. The t-shirt designs are downloaded to a computer, and with a specialist printer, they are directly transferred onto a physical t-shirt. This is the cheapest option as there is relatively no set up cost but it does take some time to print each t-shirt. Therefore, this is a good option for small print orders.
All these machines can be sourced locally or on Alibaba. Their price ranges;
Screen printing N2,000,000 – N5,000,000.
Heat transfer N190,000 – N2,000,000.
Specialized inkjet printer N100,000 – N1,000,000.
Open an online store: You will definitely need an online store for this business. Please note that it is a really competitive field in eCommerce and to succeed, you’ll have to make sure you stand out from the crowd.
Business Registration: In Nigeria, businesses are registered with the Corporate Affairs Commission. Registration fee is just N10,000 only.
Marketing: You can promote your products on Facebook and Instagram. Budget $300 at exchange rate N365 per month to run ads on Facebook to enable you to build your image brand.
The 15 Companies That Can Help You Make Money By Designing T-Shirts
If you are interested in designing t-shirts, then there are plenty of earning opportunities that you can explore. For freelancer designers, many online sites offer them the flexibility to work as per their time and skills. Even if you are employed, you can add to your regular earning using your skills.
Are you looking for some opportunities to make extra income by working in your spare time? Or, are you a freelancer t-shirt designer who is looking for the sites that will pay handsome amount for your design skills? You may be an art director, 3D artist, or illustrator; you can sell your design skills and assets to some companies.
You do not have to invest a considerable amount of money and time in creating and running your own online store to sell your t-shirt ideas or design works. Many e-commerce websites invite artwork which they can sell on their stores. This is the way you can earn good money.
Here Are 15 Companies That Can Help You Make Money By Designing T-Shirts
Spreadshirt lets you upload your t-shirt design for free. In fact, you can open your own online store at this site for free and then you can sell it to your audience. What is more, the site allows you to set your commissions, which means that you can have complete control over your profit margins. On selling t-shirts regularly, you can surely earn good money.
Designhill is another leading marketplace where t-shirt designers can get work regularly and earn money. At this site, as a designer, you have plenty of work to do. Business owners launch their t-shirt design contests. They offer attractive prizes for the contest winners. You can create t-shirt designs as per the design briefs and win prizes. The site also lets you build your designer’s portfolio where you can display your t-shirt design works. If the potential clients are impressed with your past works, they either buy your work or offer you new assignments.
Printful is the site where you can open and run your store without facing any hurdles. You will not be asked to pay any monthly fee. A significant benefit of the site for the designers is that it integrates your store with Amazon, Woo Commerce, Shopify, Storenvy and other e-commerce sites. At this site, your t-shirts can fetch you reasonable prices.
At Threadless, open and start running your customized artist shop without paying anything to the site. It allows you to set your custom t-shirt design prices so that you can earn a nice profit. There are no limitations on how many t-shirts you can sell. There is no shopping fee as well. The site handles the issues related to inventory as well as customer care.
Looking For Custom T-Shirt Printing?
It is very simple. Choose a t-shirt. Select color and size. Create your own design.
You can also hire a designer to get a design for your t-shirt.
Cafepress is a free marketplace where you can easily earn a decent money every month. You can set up your own branded online shop. At this site, big brands such as Paramount and ABC have their stores opened.
You will not pay any upfront fees. All you are required is to create a campaign for your t-shirt designs. As you drive customers to your store, you earn profits. You also do not spend anything on custom t shirt printing as the site does it for you and delivers the products to the customers.
06. Blue Cotton
Blue Cotton is a custom print t-shirt shop and a design studio. Individual buyers visit this site to look for t-shirts of their choice for commercial and personal use.
While you cannot open a storefront at this site, but it lets you run your campaign to generate sales. Just design your t-shirt and launch a social media campaign to promote sales.
07. Tee Spring
Tee Spring is another easy to use site where you can upload your t-shirt design and set your sales goals. You are then allowed to launch a campaign using your website, email, and social media. After your campaign ends, the site will print your t-shirts and sell them. You will then get a check of profit.
Zazzle gives you access to a free designer store that you can name. You can design at this site or upload your design to sell it.
There are many products on which you can put your design to sell. You will set your royalty charges. The site takes care of shipping the products to your customers.
09. Society 6
Society 6 is primarily an art print site, but it also allows uploading of designs of t-shirts for sales. You will earn a commission that the site gives on a base price that it sets. There is no cost to open an account, and no minimums are set. Just as your friends, relatives, followers and other customers buy your t-shirts, the site pays on the profits.
10. Red Bubble
At Redbubble, you upload your t-shirts and sell them through your store. The site allows you complete control over how you want to sell the designs. All you need to do is to start with the site, list your products, and set your base price.
The site delivers the products and provides customer service. You are not charged any monthly fee. Just upload your designs and start earning.
TeePublic is the place where you can design your t-shirts, upload them to your store. You can open your store at this site to sell the products. The site offers you a set commission on the sales.
You also have the option of becoming a partner to have your merchandise store. You can earn an attractive commission here. You can also put your logo design on your social media during your promotional campaign.
NeatoShop is another excellent alternative site where you can sell your t-shirts and high-quality artwork. You need to create your portfolio if you are a designer.
Even those who are not designers, they can earn through its affiliate programs by earning commission with the referral windows of the site. You will get the payment monthly.
SunFrog does not pressurize you with any sales goal to get your t-shirts printed. It also does not ask you to set up your promotional campaign.
You start making money on uploading your designs or other’s design as part of an affiliate program, which is generous when it comes to earning commissions.
Skreened is another easy site for making money by selling your t-shirts. You can open and run your online store at this site. It also gives you the liberty to set an attractive commision.
Your earning potential is high as you are allowed to have a commission based on sales from the store and your commission on design. The site will handle your production as well as shipping hassles. It also runs customer service for you.
15. Gear Bubble
Gear Bubble charges you a fixed fee for each t-shirt design product you want to sell. There is no other fee charge when you upload your creative graphic designs. Also, the site does not charge any percentage on the profit margin you earn.
It also supports you by providing free production and distribution services for t-shirt selling from its site. You can depend on its customer service in case of any trouble.
Many online sites allow you to design t-shirts and sell from their stores. You get attractive commissions. These sites come loaded with modern store features so that you upload and sell your design work effortlessly. But you should be consistent in uploading, campaigning, and selling the designs to earn attractive money.